Leading Digital Innovation: Guiding Marketing Teams Through Change
The pivotal role of marketing leadership in embracing the transformation of digital marketing,...
Mariam Slimane
Crafting a Winning Go-to-Market Strategy: A Comprehensive Guide for Product Marketers
In today’s fiercely competitive business landscape, having a brilliant product is not enough to...
Revolutionizing Marketing: AI Tools Pave the Way for a New Personalization Era
There’s a technology-driven revolution underway that promises to reshape the way brands connect...
Breaking Through the Noise: The Digital Marketing Algorithm Hack You Need to Know
In the ever-expanding digital landscape, where every brand is vying for the attention of online...
Is Social Media Marketing a Key Channel for Your Business?
Determining if social media marketing is the key channel for your business requires careful...
Enhancing Creativity and Collaboration: The Power of a Marketing Brief
In the realm of creative projects, effective collaboration between stakeholders, creatives, and...
Dangers of Cutting the Marketing Budget in a Downturn
In the face of economic downturns, businesses often find themselves at a crossroads, forced to make...
The 2023 Guide to Influencer Marketing
The marketing landscape is constantly evolving, and one phenomenon that has taken the world by...
How to Figure Out What Marketing Channels Are Bringing You New Customers: Mastering First-Touch Attribution
In the realm of digital marketing, understanding customer acquisition and channel effectiveness is...
How to Determine Which Marketing Channels Drive Conversion: Understanding Multi-Touch Attribution
Businesses engage with customers through various marketing channels, making it challenging to...